The Saltwater blog

Practical, locally angled SEO advice. No fluff, no listicles of 47 tips.

A café owner checking a laptop on a wooden counter A Google Business Profile checklist for Brighton businessesA practical Google Business Profile checklist for Brighton & Hove shops, cafés, clinics and trades, covering categories, hours, photos, reviews and common local mistakes. Brighton seafront on a bright morning with the pier in the distance Planning your SEO around Brighton's seasons and eventsHow Brighton's summer season, Pride, the Festival, the Marathon and student calendar change local search, and how to plan content and Google profiles ahead of them. A bright guesthouse bedroom with a bay window looking out to sea SEO for Brighton hotels and guesthouses: winning back direct bookingsHow Brighton and Hove hotels, guesthouses and B&Bs can use SEO to rank for their own name, win direct bookings and compete with online travel agents. A start-up team working at standing desks in a converted industrial building SEO for Brighton tech start-ups: where to startA practical SEO starting point for Brighton software and tech start-ups: technical foundations, problem-led content, comparison pages and measuring demo requests. Beach huts on Hove seafront lawns with Regency terraces behind Brighton or Hove? How to write location pages that actually rankHow Brighton and Hove businesses should handle place names, location pages and service areas without creating thin duplicate pages that Google ignores. Two people in a creative studio reviewing work on a large monitor SEO for creative studios: making your portfolio findableWhy design, animation and production studios struggle to rank, and how Brighton creative businesses can turn image-heavy portfolios into pages that win work.

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